Doubling inbound leads for the kings of digital transformation
They approached us with the task of trying to engage with a better quality audience and increase downloads of their various white-papers.
The campaigns we adopted were, if anything, too targeted. Going after such a refined audience on LinkedIn wasn’t cheap and click costs were high.
On top of this, the lack of audience segmentation had meant it was difficult to optimise and ensure each creative was relevant to the target audience.
Our strategy began with a complete rebuild of audiences and campaigns. Better audience segmentation and heavily tailored messaging allowed us to increase relevancy and improve conversion rate and quality almost immediately, whilst adjustments to the lead form copy helped us to also marginally increase the lead open to completion rate.
Leveraging the LinkedIn API, we were able to dive deeper into the limited reporting available within the interface and build an exclusion list of audience attributes that were performing poorly over time – thus refining their campaigns for better quality leads and overall performance.
Finally, we implemented a lead automation solution, allowing them to receive Slack notifications when a lead was submitted, as well as pushing it directly into Salesforce to ensure leads were followed up quickly and efficiently.
“The team at Bind Media is creative, nimble, and very efficient when managing our campaigns. They go beyond execution to offer valuable insight and advice.
They’re consistently focused on increasing our success. As a partner, they truly add measurable value and get results for our company.”