COPY

Does the page have short, direct and compelling headlines?

Is the language used clear, concise and free from jargon?

Does your copy directly speak to your customers's pain points?

STRUCTURE

Are USPs and social proof placed high up, on or near the fold?

Has the mobile page been optimised by being stacked for ease of use?

Does the page follow the principle of unity, where every element of the page is focused on explaining one concept?

USPs

Do the USPs demonstrate a compelling reason to choose you?

Are they easy to understand and explained concisely?

Are they customer-focused, showcasing true value?

INTERACTION

Does the page have error handling? e.g. required-entry messaging on a form

Does the conversion journey end with a confirmation of user completion?

Is it clear why data is required and what users are submitting it for?

FUNCTIONALITY

Does your landing page load within 0-2 seconds?

Do all links and buttons work as they are expected to? 

Are all JS and CSS scripts cross-browser compatible?

CTAs

Do the CTAs stand out, contrasting from the page?

Is the CTA directing the user with an action word? E.g "buy..." "learn..."

Is the primary CTA easy to find at any point throughout the page?

VISUALS

Does imagery clearly demonstrate the product/service?

Is the user journey a clear path, without any unnecessary distractions?

Are the images compressed for a faster loading times?

SOCIAL PROOF

Does the page make use of reassuring testimonials?

Do you showcase any awards, accreditations or client logos?

Are there case studies which backup your credibility?