{"id":3395,"date":"2022-08-04T10:16:00","date_gmt":"2022-08-04T09:16:00","guid":{"rendered":"https:\/\/bind.media\/?p=3395"},"modified":"2023-12-06T14:34:47","modified_gmt":"2023-12-06T14:34:47","slug":"performance-max-campaigns-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/bind.media\/ppc\/performance-max-campaigns-the-ultimate-guide\/","title":{"rendered":"Performance Max Campaigns: The Ultimate Guide"},"content":{"rendered":"
If you keep up to date with the latest Google news, the chances are you\u2019ve heard about Performance Max Campaigns. But what exactly are Performance Max Campaigns, and how does this feature benefit advertisers?<\/span><\/p>\n In short, Performance Max allows advertisers to control their campaigns on a more granular level, combining Google\u2019s automation features to help advertisers drive performance based on their individual goals and consumer preferences.\u00a0<\/span><\/p>\n Let\u2019s dive in and find out more about this innovative offering from the search engine giant.<\/span><\/p>\n Performance Max is a campaign type that spans the entirety of Google\u2019s product suite: Youtube, Display, Search, Discover, Gmail, and Maps. It is the first campaign type to communicate customer signals across all of Google\u2019s properties, allowing it to more accurately bid for customers at the times and touchpoints that prove most profitable.<\/span><\/p>\nWhat is Performance Max?\u00a0<\/span><\/h2>\n