{"id":3395,"date":"2022-08-04T10:16:00","date_gmt":"2022-08-04T09:16:00","guid":{"rendered":"https:\/\/bind.media\/?p=3395"},"modified":"2023-12-06T14:34:47","modified_gmt":"2023-12-06T14:34:47","slug":"performance-max-campaigns-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/bind.media\/ppc\/performance-max-campaigns-the-ultimate-guide\/","title":{"rendered":"Performance Max Campaigns: The Ultimate Guide"},"content":{"rendered":"

If you keep up to date with the latest Google news, the chances are you\u2019ve heard about Performance Max Campaigns. But what exactly are Performance Max Campaigns, and how does this feature benefit advertisers?<\/span><\/p>\n

In short, Performance Max allows advertisers to control their campaigns on a more granular level, combining Google\u2019s automation features to help advertisers drive performance based on their individual goals and consumer preferences.\u00a0<\/span><\/p>\n

Let\u2019s dive in and find out more about this innovative offering from the search engine giant.<\/span><\/p>\n

What is Performance Max?\u00a0<\/span><\/h2>\n

Performance Max is a campaign type that spans the entirety of Google\u2019s product suite: Youtube, Display, Search, Discover, Gmail, and Maps. It is the first campaign type to communicate customer signals across all of Google\u2019s properties, allowing it to more accurately bid for customers at the times and touchpoints that prove most profitable.<\/span><\/p>\n

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Performance Max campaign locations<\/figcaption><\/figure>\n

What does it do?<\/span><\/h2>\n

For example, Performance Max may discover that a particular customer is likely to be more profitable on Search than on Youtube, so it will bid higher for that customer on Search and lower on Youtube.\u00a0<\/span><\/p>\n

This cross-property visibility reduces instances of overbidding on touchpoints that are likely to be less profitable and underbidding on touchpoints that are likely to be more profitable, leading to more targeted campaigns and a higher chance of reaching your target audience.\u00a0<\/span><\/p>\n

How does it work?<\/span><\/h2>\n

The Smart Bidding technology that powers Performance Max Campaigns already exists within individual campaign types.\u00a0<\/span><\/p>\n

It\u2019s the communication of customer signals between these properties, under the roof of one campaign, that allows such effective optimisation. This \u2018all under one roof\u2019 approach also minimises the chance of attribution being lost as a prospect moves between properties.<\/span><\/p>\n

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Performance Max campaign overview<\/figcaption><\/figure>\n

How to set up a Performance Max campaign<\/span><\/h2>\n

1. Create a new campaign and choose your goal<\/span><\/h3>\n