Furniture Online
Services
- Paid Social
- Paid Search/PPC
- Data Intelligence & Measurement
- Amazon Ads
- Creative Strategy
- Paid Social Creative
- Google Analytics 4
Delivering an 87% increase in ROAS for Furniture Online.
This furniture e-commerce company came to us after declining post-pandemic sales looking to resume previous growth. With a full restructure of paid activity across Google, Microsoft, Meta and Amazon Ads we have provided sustained growth and the ability to scale while maintaining efficiency. In addition to solid performance on Google and Amazon, Meta Ads has seen consistent strong results in contrast to previously turbulent weekly sales, while Microsoft Ads has seen success after having been abandoned in the past due to poor performance.
The challenge.
With performance dipping, they needed restructuring and modernisation across the core advertising platforms to set them up for continued growth - despite a reduction in search intent post-pandemic. Meta was being underutilised with limited testing and creating, and Amazon was advertising all products grouped together into the same campaign without segmentation or prioritisation.
Bind Media are by far the most impressive agency I have dealt with in 20 years of being involved in e-commerce. A talented group of individuals who are committed to driving our business forwards. They have made my life far easier and freed up time to spend elsewhere; I no longer have to spend my time on the details, micromanaging our paid media. I have complete trust and faith in Bind, borne through a history of continually achieving our targets.
The approach.
Full restructure on Google & Microsoft Ads.
Modernisation of the PPC accounts, with a campaign restructure set up for best practice, and addition of newer campaign types. Reintroduction of Microsoft Ads to capture additional market volume.
Improved budget distribution between product groups & feed rebuild and optimisation.
Rebuilt the product feeds for Google, Bing and Meta Ads using DataFeedWatch, with optimised titles and descriptions, plus the insertion of lifestyle imagery for each product into the feed to boost performance.
Recategorisation of products and better use of the product type attribute to allow for improved segmentation at product level within the ad platforms.
Full overhaul of the Amazon Ads account.
Ensuring all areas of the product range are suitably represented with tailored ads and specific budgets and targets, rather than all tied into a single campaign. Introducing Sponsored Display and Sponsored Brands campaigns for the first time to nurture unconverted customers and reach wider audiences, as well as running Furniture Online's first ever TV ads.
A rigorous and ROAS-driven approach to bid control, incorporating controlled testing of new bid strategies and management features.
Structured creative strategy and testing on Meta Ads.
A thorough creative strategy research project followed by ongoing creative iteration backed by data and insights. Creative assets produced by our design team supplementing video and photography from the client's studio.
Consistent improvement to Meta ads performance over time as best performing ads from our creative testing rounds were moved into always-on activity.
GA4 rebuild.
A watertight GA4 rebuild using GTM and covering all key ecommerce reporting variables, as well as a set of custom reports elevating the reporting setup beyond that of GA's built-in predefined reports.
The results.
We have provided sustained growth and the ability to scale while maintaining efficiency. In addition to solid performance on Google and Amazon, Meta Ads has seen consistent strong results in contrast to previously turbulent weekly sales.
Where next?
743%
increase in new customers
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81%
increase in revenue
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