Services
Slashing acquisition costs for The Travel Franchise
The Travel Franchise is one of the UK’s leading travel franchises, providing the training, tools and support for people looking to start their own travel business.
We provided comprehensive PPC management to support their huge growth targets, acting as their digital advertising partners to diversify into new channels across paid media while simultaneously lowering customer acquisition costs.
Minimal creative testing or optimisation had been performed to date, which was a key component of our strategy. An iterative approach to creative testing across all channels drastically improved creative performance.
What we did
- Full account restructures
- Full creative strategy, design and iterative testing strategy
- Considered expansion of channels
- Migration to smart bidding model
- Bidding modelled to focus on high-value customers
The results
Once we took over the account, we implemented an account restructure and best practices across the channels. In doing so, we were able to lower CPAs and this has resulted in an increased conversion volume of 155%, whilst maintaining spend and quality of conversions.
They feel like a genuine extension to our team! We’ve been working with Bind Media for the past year and it has been one of the easiest decisions. We clicked with them right away and they haven’t disappointed. They understand the business, are quick to respond and deliver great results. We’ve managed to optimise our campaigns and are seeing excellent sales numbers.
Where next?
87%
increase in ROAS
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