Webex by Cisco
Services
- Data Intelligence & Measurement
About Webex by Cisco.
Webex CPaaS is a cloud-based communications platform used by developers to build and integrate an array of communications-related capabilities. The website attracts traffic from users worldwide, with the majority visiting from the US, India and the UK. As a leading performance marketing agency, we provided expert PPC consulting to address the significant decrease in traffic and conversions noted after their Cookie Management Platform implementation.
Problem
The main goal was to minimise the loss of data collection while remaining compliant with GDPR regulations and the integration of Google Consent Mode. Different regulations apply for non-EU states versus EU states. For example, US regulations allow the collection of user data by default, without users explicitly granted permission. While in the EU and UK, data can only be collected after the user has given their explicit consent.
Solution
To collect the maximum amount of data possible, we were required to adjust the Cookie Management Platform template to ensure its functionality changed based on the location of the user and abode by region specific privacy regulations.
The results
We observed a significant uptick in data collected from US users after the updated CMP was deployed on 1 December 2023.
In the month previous to the CMP update, we observed a user count of 2,749. While in the month of December, we observed 6,177 users. This represents a user count and conversion rate increase of 125% and 25% respectively after the implementation of the updated CMP.
The United States accounts for the majority of users to the CPaaS website and sustained the largest increase in users after the CMP update jumping from 1,039 to 3,476 - an increase of 235%. Further, we observed a conversion count increase of 94%.
Partnering with Paid Media experts to scale through data-driven efficiency.
Bind Media have been nothing short of brilliant to work with! Their team have helped us to tremendously scale our campaigns, improve efficiency and make informed business decisions through their PPC, creative and analytics offerings.
Where next?
87%
increase in ROAS
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