Guide: beyond compliance how consent affects consumers

Dealing with consent has been something organisations, from small to gargantuan, have been tackling for several years now, but how much do you really know about consent and the impact it has on your end users and your bottom line?

Google has been interested in this topic for quite some time, releasing several papers on the subject. One study in particular highlights some key findings that every business should be taking note of:

• 43% of users would choose a second-choice brand over their preferred brand based on their consent experience.
• Users take consent compliance as seriously as data breaches/security incidents.

In this guide we'll be showing you how to improve your consent experience, with the three M’s (no, we are not talking about Marketing Mix Modelling… today).

✅ Meaningful

✅ Memorable

✅ Manageable

Download the full guide here.