TikTok Ads Statistics You Need to Know in 2024

Maddie Tovar Written on February 2nd, 2024, Last updated on February 2nd, 2024

TikTok, known for its short-form videos and vibrant community, has rapidly continued to grow in popularity for the last several years. From 2018 to 2020 it saw an 1158% increase in its global user base.

In this blog post, we’ll delve into the TikTok Ads Statistics for 2024, providing valuable insights into the platform’s advertising landscape.

Top TikTok Statistics for 2024

  • TikTok boasts 1.1 billion monthly active users globally.
  • The user base is well-balanced, with 49.2% females and 50.8% males.
  • In the first three quarters of 2023, TikTok registered an impressive revenue of $9.4 billion.
  • Advertisers can potentially reach 1.081 billion adults on TikTok every month.
  • Daily, over 1 billion videos are viewed on the platform, reflecting high user engagement.
  • TikTok hosts over 5 million businesses, including numerous small enterprises.
  • With a download count exceeding 4.7 billion, TikTok stands as one of the most downloaded and influential social media platforms globally.
  • On average, users spend an impressive 95 minutes per day on the platform, surpassing 1.5 hours of daily engagement.

Source: DemandSage, Backlinko.

TikTok’s Rising User Base

As of 2024, TikTok continues to experience exponential growth in its user base. With over 1.5 billion monthly active users worldwide, the platform has become a global phenomenon. 

Specifically, in the United States, the user base reached 102.3 million in 2023, and projections anticipate a further increase to 121.1 million users by 2027.

This vast and diverse audience presents a unique opportunity for businesses to connect with potential customers on a massive scale.

Engagement Metrics

The iOS version of TikTok takes the lead with an impressive 30.8 million daily active users, showcasing its dominance. In comparison, the Android version maintains a commendable performance but falls behind, with 15.4 million daily active users.

TikTok users demonstrate a higher level of receptiveness towards ads compared to the general internet audience. The most recent Statista report from 2023 reveals that 38% of respondents utilizing TikTok are open to tolerating advertisements. This percentage is notably 4% higher than the overall figure for adults surveyed. Interestingly, nearly 15% of TikTok users find it challenging to differentiate between advertising and other content.

To effectively capitalize on this willingness to engage with ads, marketers must craft campaigns that seamlessly integrate with the native look and feel of the platform, aligning with the broader user experience. 

  • Daily, TikTok witnesses a staggering 1 billion video views.
  • The average engagement rate on TikTok stands at an impressive 5.95%, indicating the platform’s ability to captivate its audience.
  • A significant 90% of TikTok users habitually open the app multiple times, highlighting its role as a frequent and integral part of users’ daily routines.
  • “Entertainment” emerges as the most viewed content category on TikTok, accumulating a remarkable 545 billion overall hashtag views.
  • The hashtag “fyp” holds the title of the most used hashtag on TikTok, symbolizing the “For You Page” that curates personalized content for users.
  • Sound is a pivotal aspect of the TikTok experience, with 90% of users attesting to its importance in their engagement.
  • 63% of engaged TikTok users claim to have liked a video in the last month, showcasing the active involvement of the audience.
  • Additionally, 54% of engaged TikTok users report commenting on others’ videos, further underlining the platform’s interactive community.
  • According to Upfluence, micro-influencers and mega-influencers on TikTok boast engagement rates of 17.96% and 4.96%, respectively, emphasizing the effectiveness of micro-influencers in driving audience interaction and participation.

Source: SocialPilot, Statista. 

Demographic Insights

Understanding the demographics of TikTok users is crucial for crafting targeted ad campaigns. In 2024, the platform boasts a well-distributed user base, with a notable increase in the 25-34 age group.

This shift opens up new possibilities for brands aiming to reach a slightly older demographic while still maintaining a strong presence among younger users.

TikTok proves to be an excellent platform for reaching Millennials and Gen Z, as it captures the attention of 36.9% of its advertising audience, who are females aged 18-34.

Additionally, 32.8% of the advertising audience on TikTok falls within the 18-34 age range, representing a valuable demographic of male users.

According to eMarketer, 61.3% of the Gen Z population in the US access TikTok on a monthly basis.

Children between 4-15 years spend 91 minutes on the app.

TikTok’s appeal extends beyond Millennials and Gen Z, as it also attracts an older demographic. In fact, 30.4% of TikTok’s advertising audience falls within the age range of 35 and above.

This demographic diversity includes 5.5% of the advertising audience being in the 55 and older category, showcasing the platform’s ability to engage with Gen X and Baby Boomers.  

Video Ad Effectiveness

TikTok’s foundation is built on short, engaging videos, making it an ideal platform for video advertisements.

In 2024, statistics reveal that video ads on TikTok have a 15% higher engagement rate compared to static ads.

This underscores the importance of leveraging the platform’s dynamic and visually appealing format for maximum impact.

TikTok’s advertising strategy is effective, with 83% of users finding the app’s advertisements entertaining, emphasizing the platform’s success in creating engaging and enjoyable ad content.

Notably, 1 in 4 users worldwide has taken action, either making a purchase or investigating a product, after encountering it in a TikTok advertisement.

This high conversion rate underscores the platform’s influence on consumer behaviour and purchasing decisions.

ROI and Conversion Rates

Businesses are keen on understanding the return on investment (ROI) from their advertising efforts. 

  • Global consumer spending on TikTok has soared to over $2.5 billion, highlighting the platform’s substantial economic impact.
  • In the United States, TikTok buyers have surged by 72.3%, totalling 23.7 million users who actively make purchases on the platform.
  • An impressive 42% of TikTok’s revenue now originates from the U.S., underscoring the country’s significant contribution to the platform’s financial success.
  • TikTok influencers wielding 2.5 million followers command a substantial $800 per post, indicating the lucrative opportunities for content creators on the platform.
  • Brands maintain an active presence on TikTok, posting an average of 3-4 times per week to engage with the platform’s vibrant user base.
  • A noteworthy 50% of TikTok users have made purchases after watching TikTok LIVE sessions, showcasing the direct impact of live content on consumer behaviour.

Source: SocialPilot.

Influencer Marketing on the Rise

Collaborating with influencers remains a powerful strategy on TikTok. In 2024, influencer marketing has shown a 30% increase in effectiveness, with users trusting and engaging with content from their favourite creators.

Brands are leveraging these partnerships to authentically integrate their products or services into the TikTok community.

Data reveals that influencers in the United States boast an impressive engagement rate of nearly 18% on TikTok, providing a compelling incentive for brands to explore and invest in the platform for marketing purposes.

Interestingly, engagement rates appear to be even higher for micro-influencers, defined as those with less than 15,000 followers.

This insight suggests that leveraging the influence of smaller content creators can yield particularly strong engagement, making TikTok an attractive space for brands to collaborate with a diverse range of influencers.

Screenshot of #microinfluencer on TikTok search


As TikTok continues to dominate the social media landscape, its advertising capabilities are evolving to meet the needs of businesses worldwide.

The TikTok Ads Statistics for 2024 underscore the platform’s effectiveness in reaching a vast and engaged audience.

For businesses looking to stay relevant and make a lasting impact in the digital age, TikTok advertising is not just an option but a strategic imperative.

If you’d like to discuss how Bind Media can help you with your Tiktok Ad campaigns, feel free to reach out to our team of paid social specialists. 

Maddie Tovar Hiya, I’m Maddie 👋 Brand Marketing Executive at Bind Media. Started my career within PPC four years ago, however, did a 180 and now my day-to-day consists of SEO, content creation and social! Fun fact: I’ve got an obsession with making weirdly specific playlists on Spotify and talk in TikTok references only.

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