SaaS PPC: 7 Tips That Will Skyrocket Your Performance The Software-as-a-Service (SaaS) industry has grown exponentially over the last few years. Most of us now use multiple SaaS products as part of our daily lives. In fact, the global market is fo ... Read More »
Where to Add HotJar Code in Shopify Have you recently signed up for HotJar for your Shopify store but are struggling to implement the code in your theme? Below I'll guide you through the steps needed to have you heat-mapping and vie ... Read More »
Marketing Psychology: Principles To Implement In Your Ads & Landing Pages Every successful marketer should have an understanding of how and why people think and act the way they do. Implementing some basic psychological principles within your digital marketing plan can ... Read More »
Google Optimize Dynamic Keyword Insertion (DKI) Google Optimize allows you to create and test variant performance on your landing pages, whether the change you want to make is a different background image or perhaps a more vibrant CTA. The G ... Read More »
Making The Most of Your HotJar Basic Account 🔥 I've been a huge fan of HotJar's suite of tools for a number of years and whilst lots of alternative heat-mapping / user recording tools have popped up, it's still HotJar that I'm asked about most ... Read More »
Automate Your LinkedIn Lead Gen Forms With Zapier ⚡️ The lead generation form ad formats available on both LinkedIn and Facebook are a brilliant way to attract leads from your prospective customers, without them even having to leave the comfort of t ... Read More »
