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Curious minds, creating impact. Explore our latest thinking on paid media, data and performance creative.

Latest posts.

Analytics

Fingerprinting… evolution or fad?

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Jon Elson
Updated: 07/10/2026
Paid Media

Meta’s new campaign optimisation updates: what you need to know.

Photograph of Bexley Terrell
Bexley Terrell
Updated: 07/10/2026
Resources

UTM link builder resource (free Google Sheets template).

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Eliot Shiner
Updated: 07/10/2026
Analytics

How to track PDF downloads with Google Analytics 4.

Photograph of Isabella Doyle
Isabella Doyle
Updated: 07/10/2026
Analytics

Tracking search results via Google Tag Manager.

Photograph of Josh Berry-Jenkins
Josh Berry-Jenkins
Updated: 07/10/2026