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Curious minds, creating impact. Explore our latest thinking on paid media, data and performance creative.

Latest posts.

Analytics

From Guesswork to Growth: Using Data to Identify and Scale Your Most Profitable Customer Segments

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Isabella Doyle
Updated: 07/10/2026
Analytics

Solving the ‘Day of Week’ discrepancy between GA4 and Looker Studio.

Photograph of Babak Arjomand
Babak Arjomand
Updated: 07/10/2026
Resources

Bind Media & Supermetrics - Paid channel Google Data Studio template.

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Eliot Shiner
Updated: 07/10/2026
Analytics

Filtering out 'working from home' traffic in Google Analytics.

Photograph of Josh Berry-Jenkins
Josh Berry-Jenkins
Updated: 07/10/2026
Resources

Ultimate Google Ads Data Studio report.

Photograph of Elliot Sheen
Elliot Sheen
Updated: 07/10/2026