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Curious minds, creating impact. Explore our latest thinking on paid media, data and performance creative.

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Analytics

Become a Data Detective: Using GA4 to Find and Fix the Conversion Killers on Your Website

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Babak Arjomand
Updated: 07/10/2026
Creative

Understand WHY your conversion rate is low (why qual research is so important).

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Ellie Langan
Updated: 07/10/2026
Creative

The intent gap: what shoppers actually want online

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Ellie Langan
Updated: 07/10/2026
Creative

How We Built Our Landing Page Framework

Photograph of Ellie Langan
Ellie Langan
Updated: 07/10/2026
Creative

Conversion Rate Optimisation: How neuromarketing can help you.

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Ryan Webb
Updated: 07/10/2026
Analytics

Where to add HotJar code in Shopify.

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Elliot Sheen
Updated: 07/10/2026