Facebook Statistics You Need to Know in 2024

Maddie Tovar Written on January 4th, 2024, Last updated on January 4th, 2024

General Stats Every Marketer Should Know

How does Facebook influence the broader landscape of social media and the internet? What do the latest statistics reveal about Facebook’s prominence?

The most recent Facebook data indicates that as of the second quarter of 2023, the platform boasts more than 2.989 billion monthly active users

As of April 2023, Facebook has 2.037 billion daily active users, marketing a 3% year-on-year increase and these daily users constitute approximately 68% of Facebook’s total monthly active user base.

Facebook continues to hold its position as the most widely used social media platform, showing a 2% year-over-year growth and ranking as the third most downloaded app globally. 

Approximately 37.2% of the global population is engaged with Facebook, and a noteworthy 85% of smartphone users have the Facebook app installed.

In 2022, Facebook generated a total of $113 billion in advertising revenue, with an additional $2 billion in revenue coming from fees and payments.

Sources: Statista, DataReportal

Facebook’s influence may not be as strong among Generation Z as it once was with millennials, but it still holds considerable appeal for the adult audience. 

Moreover, Facebook Messenger enjoys substantial usage, with nearly 1.3 billion users using it monthly. 

Here are some key statistics:

  • Users spend an average of 19.7 hours per month on Facebook.
  • The typical individual spends 35 minutes a day on Facebook.
  • Nearly 39.8% of the global population uses Facebook each month.
  • A substantial 98.5% or 2.8 billion users access Facebook through mobile devices such as phones and tablets, with 81.8% exclusively using mobile phones.
  • The percentage of U.S. teens using Facebook declined from 71% in 2014-15 to 32% in 2022.
  • Facebook hosts over 10 million Groups, with more than 1.8 billion monthly users.
  • Approximately 31% of American users turn to Facebook for news consumption.
  • Around 16% of all active Facebook accounts are either fake or duplicates.

Sources: Statista, Searchenginejournal, Hootsuite

Facebook Ads and Marketing Statistics

Creating a ripple in the vast ocean of Facebook advertising can be an exciting endeavour. 

Here are some key insights that shed light on the world of Facebook advertising and how it can be leveraged for success:

  • Facebook offers access to a potential audience of 2.11 billion individuals through advertising.
  • An impressive 93% of marketers regularly invest in Facebook ads.
  • Facebook boasts over 10 million active advertisers as of 2023.
  • 34.1% of adults globally, aged 13 and above, are exposed to Facebook advertisements.
  • In the United States, 63.7% of Americans aged 13 and above encounter Facebook ads.
  • On average, the cost per click for Facebook advertising is approximately $0.97.
  • In 2022, Facebook’s advertising revenue reached nearly $114 billion, with expectations to grow to $127 billion by 2027.
  • Roughly 19% of the world’s ad revenue is attributed to Facebook.
  • The average Facebook user clicks on 12 ads every month.
  • The 18-24 age group spends 75% of their time on Facebook viewing video ads.
  • A significant 71% of shoppers believe they see relevant video ads on Facebook.
  • Adding a call-to-action (CTA) button can boost the conversion rate by 2.85 times.
  • Placing a CTA in the middle of a video leads to a higher conversion rate of 16.95%.

Sources: Investing, Statista, Health Media, Wave Video

Video Types That Work Best on Facebook

Understanding the preferences of your viewers is crucial when creating effective video ads on Facebook. Here are some key trends to consider:

  • Facebook Live videos are captivating viewers, as they are watched three times longer than recorded videos. 
  • Live videos receive six times as many interactions compared to traditional recorded videos.
  • Vertical videos on Facebook can be particularly effective, garnering up to 79% more views than landscape videos. 
  • The initial three seconds of a Facebook video ad are crucial, accounting for 47% of the total campaign value. Even if viewers don’t watch the entire ad, these first seconds contribute significantly to brand awareness, ad recall, and buying intent. 
  • Facebook video ads that exceed 15 seconds face higher abandonment rates than shorter ads. 

Source: Wave Video

image of Iphone screen, showing Facebook Live video
Image of Facebook Live video

Facebook Engagement Statistics

Facebook’s vitality stems not only from its massive user base but also from the dynamic interactions that take place daily on the platform. Here’s a glimpse into what resonates most with the Facebook audience:

  • Every day, over 1 billion Stories are posted through the Facebook app.
  • Facebook Groups see interaction from a whopping 1.8 billion people every month.
  • About 57% of brands find Facebook Stories effective in promoting their products.
  • Video posts on Facebook can increase interaction by a remarkable 600%.
  • A striking 90% of Facebook profile pages use native videos.
  • The average engagement rate for a Facebook page post is 0.07%.
  • On average, a typical user receives 12 likes, 5 comments, and 1 share each month.
  • Facebook records more than 4 billion video views daily.
  • An impressive 4 million likes are generated on Facebook every minute.
  • Approximately 35 million people update their Facebook statuses every minute.
  • Facebook already hosts more than 350 billion photos.
  • Influencer-published videos accounted for around 60% of Facebook video views in the US from January to July 2022, with media company videos at 30% and brand/aggregator videos at 10%.
  • Live video engagement on Facebook stands at 26%, surpassing other social media platforms.
  • In the US, 26% of adults prefer Facebook Live as their live-stream shopping platform.
  • Facebook Gaming watch hours decreased from 1.29 billion hours in 2021 Q3 to 382 million hours in 2022 Q3.
  • Facebook videos with captions can increase watch time by 12%.
  • The latest Facebook statistics indicate that 49.9% of all posts are link posts, making them the most common content type, followed by images and videos.
  • Status posts exhibit a 0.14% engagement rate, the highest among content types on Facebook.
  • The average engagement rate for Facebook posts is 3.91%.

Sources: Facebook, Bloggingwizard, Yansmedia, Statista, Invoca

Facebook Audience and Demographics Statistics

Facebook isn’t just a social media giant; it’s a demographic powerhouse, and the numbers behind its vast user base are indeed intriguing. Here’s a glimpse of some interesting demographic insights:

  • Approximately 7% of Generation Z users have plans to leave the platform.
  • According to a study, Facebook is particularly favoured by the 25-34 age group.
  • An estimated 71% of internet users in the United States use Facebook regularly.
  • About 70% of American adults are active Facebook users.
  • Only 18% of American users believe that the platform effectively protects their data and privacy.
  • Statista reports that within the 25-34 age group, 12.3% of active Facebook users are female, and 17.6% are male.
  • Facebook ranks as the third-most visited website globally, with 11.5 billion visits, 1.5 billion unique visitors.
  • In 2023, 7% of Gen Z users aged 18-25 plan to quit Facebook.

Sources: Statista, DataReportal, SocialChamp

Facebook Consumer Behaviour Statistics

Facebook is a significant hub for consumer behaviour, and the platform’s statistics reveal some intriguing insights:

  • Facebook boasts the highest number of buyers worldwide. A significant portion of these buyers is aged 14 and above
  •  An impressive 78% of Facebook users report discovering new products on the platform. 

These statistics emphasise Facebook’s importance as a prime platform for businesses to connect with potential customers and promote their products.

Source: SocialChamp


There you have it folks! The essential statistics for Facebook Meta Ads 2024. We hope this was helpful, and if you are curious to know how we can help your Paid Media activity, feel free to reach out to our friendly team.

Maddie Tovar Hiya, I’m Maddie 👋 Brand Marketing Executive at Bind Media. Started my career within PPC four years ago, however, did a 180 and now my day-to-day consists of SEO, content creation and social! Fun fact: I’ve got an obsession with making weirdly specific playlists on Spotify and talk in TikTok references only.

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