Over the past decade, the UK has embraced the American tradition of Black Friday, which has now become a significant part of the British retail calendar. However, the context for Black Friday 2023 is quite unusual. The UK is currently grappling with a severe cost of living crisis, leading to unprecedented inflation.
This challenging economic backdrop has caused a shift in the usual dynamics of Black Friday. UK retailers are preparing for a different kind of Black Friday compared to previous years. The surge in energy costs, food prices, and other inflation-related pressures have strained British consumers’ budgets. In such circumstances, a day known for extravagant consumerism might seem poorly timed.
Nevertheless, retailers are adapting to these economic realities and adjusting their strategies to align with the public’s situation. Despite the economic challenges, experts anticipate that consumers will approach their purchases more thoughtfully, prioritising not just price but also long-term value and overall experience.
Our in-depth guide will explore the latest trends along with actionable insights to ensure your Google Ads campaigns are set up for success.
In our Black Friday 2023 report, you’ll learn:
✅ The latest Black Friday trends
✅ Anti-Black Friday and sustainability movement
✅ Preparing your strategy for success
✅ Actionable Google Ads tips
✅ Importance of page speed to boost conversion rates
✅ Making the most of GA4 during this period
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